We’re becoming dangerously comfortable with imitation. We forget that AI doesn’t think. It performs. Yet we treat its mimicry as mastery and its output as truth. Expertise isn’t just about the data; it’s judgment, context, and care. When we forget that, we don’t just lose accuracy—we lose what makes human intelligence irreplaceable. We’re mistaking simulation for real, and that should give us pause.
William C Murray
Progress doesn’t come from desire—it comes from discipline. This post explores the power of consistent effort, quiet repetition, and doing the work when it’s not glamorous. Through personal stories and practical insights, it makes the case that showing up regularly is what turns intention into growth.
Process is the thing. There are no shortcuts. You come back to the same idea, the same task, the same challenge — again and again. And slowly, you get better. The repetition is what builds your capacity. And that capacity is what gives you confidence.
When did we pivot to overloading people with options they’re not really qualified to make? I’ve been noticing this recently in a lot of different fields. In medicine, legal consultations, and in my own world of education. The pattern is oddly similar: the professional sits with the client and lays…
The pressure on organizations is real. Maximize revenues. Control costs. Streamline processes. Process guest counts. And if you have shareholders or investors? Well, then – let’s be sure to bend over backwards and keep them pleased as punch. Lately, I’ve had numerous conversations about company processes designed around efficiency. The…
I’ve been thinking about trust lately. A fascinating concept. It can be manifested in so many ways, across a variety of contexts, and with diverse intentions. As a concept, trust can be used to infer confidence in a person or an action. We use it as a noun – a…
In the evolving world of hospitality, it’s incredibly easy to lose sight of what truly matters. More and more, I’m seeing operators filtering the business of hospitality through financial frameworks first. Whether from increased pressures to meet financial targets or keeping external stakeholders satiated, the business part of the equation…






