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William C Murray

Acting ‘As If’ Is Not the Same as Knowing

We’re becoming dangerously comfortable with imitation. We forget that AI doesn’t think. It performs. Yet we treat its mimicry as mastery and its output as truth. Expertise isn’t just about the data; it’s judgment, context, and care. When we forget that, we don’t just lose accuracy—we lose what makes human intelligence irreplaceable. We’re mistaking simulation for real, and that should give us pause.

Enough Options. Be the Expert People Came For

When did we pivot to overloading people with options they’re not really qualified to make? I’ve been noticing this recently in a lot of different fields. In medicine, legal consultations, and in my own world of education. The pattern is oddly similar: the professional sits with the client and lays…

Have You Forgotten About the People?

The pressure on organizations is real. Maximize revenues. Control costs. Streamline processes. Process guest counts. And if you have shareholders or investors? Well, then – let’s be sure to bend over backwards and keep them pleased as punch. Lately, I’ve had numerous conversations about company processes designed around efficiency. The…